esignation: Account Director - Digital
Experience : Min 5 years plus with a digital agency
Location : Mumbai
Key Result Areas :
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End to end account management for assigned clients.
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Ability to independently take detailed digital briefs, interpret and translate brief to digital plans.
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Plan all web, SEO/SEM, email, social media and display advertising campaigns and supervise execution of the same.
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Work closely with delivery team to achieve digital plan/ campaign objectives.
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Measurement and performance reporting for all digital marketing campaigns, assessment against goals (ROI and KPIs) , Google Analytics
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Work seamlessly with content development team to improve organic search results, paid search , enhance web presence to boost brand awareness.
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Evaluating customer research, market conditions and competitor data
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Coordinate digital advertising campaigns with sales and production
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Ensuring accuracy & quality of deliverables on an ongoing basis.
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Be the escalation point for the client in case of any discrepancy between the client and the delivery team.
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Ensuring optimal resolution of issues.
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Adding value to Clients business through Strategic initiatives & innovativeness on a proactive basis
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Working on increasing organic revenue from existing clients
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Ensuring systematic documentation & storage of client related data.
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Ensuring excellent commercial management of the business handled through achievement of business targets, accurate & timely billing & collections.
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Leading campaign presentations from writing to delivery
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Working with the Senior leadership team for new business pitches
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Writing pitch presentations and thinking outside the box for digital strategy.
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Review new technologies and keep the company at the forefront of developments in digital marketing
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Building equity with mid to senior management level at the client side by proactively engaging with them.
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