Our client is a multi award-winning full service agency in the realm of Tech enabled, experiential, digital & Interactive marketing.
Their forte lies in the seamless convergence of consumer engagement offline and online. We Provide a comprehensive range of integrated solutions seamlessly converging strategy, creativity, consumer insight, Engagement design and technology to deliver measurable results for brands.
They addresses the consumer engagement space holistically, Social and on ground the two mediums complement each other and used in an integrated manner double the value for a client. They are bullish on results!
Their Strategists are on the Jury panel of the largest global awards in Activations for 5 + years! Powered by the leading professionals in the business, our solutions are at par with the best across 35 countries and the largest brands in the world! Our 7 P’s in quality management make for smart activations!
Headquartered in Delhi, the company’s business network extends to Mumbai, Bangalore, Hyderabad, Kolkata and Chennai in India, with an international associate offices in the Thailand, Singapore, Malaysia, Hong Kong, UAE, Uzbekistan, South Africa, Australia, Srilanka, Europe, USA, & China. Our India Execution network extends to over 2300 towns and cities across all the Indian States.
Designation: Social Media Strategist
Location: Delhi
Candidate Profile
We are looking for a mid-level social media professional to join our fast growing team as a Social Media Strategist. The right candidate will be someone who can take full ownership of areas of responsibility, and proactively conceptualize campaigns, not merely respond to requests and take direction. He/she will have a strong bias for action, ability to prioritize and meet deadlines, and an exceptional attention to detail. We will back you up with a strong strategy and execution team across planning, design and content.
To qualify, you should be able to demonstrate how you have translated research, experience and consumer insights into motivating and inspiring creative ideas resulting in a distinctive and strong social communities based on client objectives.
You will own and support the strategic development and execution of all social media marketing initiatives. You will manage day-to-day social media activities including, but not limited to, writing editorial calendars, content generation and curation, campaign development, community outreach, paid social advertising, promotions, performance analysis, ongoing moderation and optimization.
Additional efforts tied to social analytics and business metrics/measurements in order to adequately gauge performance, optimize initiatives, and establish best practices will also be key requirements of the position.
You need to have excellent written and oral skills with a demonstrated understanding of the social space and platforms and measurement tools(we are hoping that you don’t tell us you have created a Facebook campaign but instead tell us how your social media program helped the brand connect to its customers, drive revenue etc.
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3-5 years’ relevant experience in Social Media - with proven track record of having nurtured large accounts to high growth stage.
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Spent 3-4 years in a reputed digital agency/publisher. Currently with an Advertising agency / Media agency in a mid-senior social media manager/evangelist profile
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Proficient in using tools like Radian 6, social analytics, social influencer management, and online listening best practices.
Job Profile
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Actively collaborate with the client and in-house teams tostrategize and implement innovative social media campaigns that dovetail into the overall marketing plan
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Design and execute ROI centric social media campaigns that help build brand awareness and support marketing mix for our clients
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Manage day-to-day operations including conceptualizing the social content calendar, coordinating with the creative team, writing editorial copy, planning promotions & contests, etc.
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Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
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Monitor social media trends, conceptualize and analyze social metrics and channel these to build out quarterly and annual plans
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Explore upcoming social networks and creative use of current properties
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Design and manage Influencer Perception Management programs for our clients
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Analyze social media page(s) and communities, monitor feed and prepare a swot analysis for brands.
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Plan and monitor and build brand communities across FB, Twitter, Google+ Blogs and other social platforms
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Evaluate brand owned media and build analysis on trends and best practices
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Generate feedback upon analysis and build engagement using new age apps and techniques.
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Build engagement best practices by introducing interesting content/write-ups in accordance with the brand values and objective
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Integrate traditional Social Media analytics tools and techniques other predictive analytics & big data tools
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