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Job Description

Urgent Opening for Manager- Sr Manager-Strategy Planning

Posted On : 24th Aug 2017 07:50 AM Back to jobs list
Location Mumbai
Role / Position Manager/Sr Manager-Strategy Planning
Experience (required) 4-8 yrs
Our Client: 
Our Client is a leading advertising agency
Designation: Manager / Sr Manager - Strategy Planning 
Reporting to National Head - Strategy Planning 
Exp: 4 / 5 Years in Brand / Strategic Planning with a creative agency.
Job Description:
  • Create the communication strategy for an advertising campaign which includes targeting the right audience, as well as setting the tone and message of the campaign
  • Write the formal brief and provide the ideal environment for creative development.
  •  Combine market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers.
  • Work closely with the local office account teams and managing directors to identify business development opportunities.
  • Liaising with clients to identify specific business problems and develop ideas;
  • Gaining a comprehensive context for advertising strategies by analysing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share.
  • Finding an 'angle' on a specific product or service on which to base an advertising campaign;
  •  Researching the product or service to be advertised, which may involve gaining technical or specific knowledge;
  • Reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
  • Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.
  • Project management of website development, digital campaigns, search and online advertising campaigns and email marketing programs, as well as making recommendations regarding emerging digital and new technologies.
  • Ideate innovative ideas that bridge web, mobile, creative and digital media and provide solutions to drive growth opportunities
  • Maintain social media and other digital campaigns

Job specifications:

  •  Bachelor's / Masters degree in advertising or a closely related field
  •  Min  7-  8 years of relevant experience in account planning with agencies of  repute
  •  Strong body of strategy oriented work portfolio
  •  Strong knowledge of brand positioning and industry trends
  •  Deep understanding and familiarity with technology and technology trend
  •  Must be able to handle numerous projects at one time and meet fast  turnaround      deadlines
  •  Ability to track results and ROI.
  •  Superior written and verbal communications skills
  •  Advanced organizational skills
  •  Knowledge of the "Creative Brief" process
  •  Team player, collaborative
Please let me know whether you would be interested 


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