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Job Description

Urgent Opening for Head-Digital Marketing-Noida

Posted On : 17th Jul 2015 06:57 AM Back to jobs list
Location Noida
Role / Position Digital Marketing Head
Experience (required) 3-5 Years

Our client is an online marketplace for travelers and agents. Company has two offices in Noida and US. You will be working with smart people and company will provide ample learning curve and growth.

The company is recognized by Economic Times, ET Now, CNBC, Nasscom , Tie Global. It has been awarded as top 20 emerging companies by NASSCOM, featured on Microsoft Startups.

Designation: -Digital Marketing Head (Exp-3- 5 years)

Educational Qualification- Top rankers Engineering Graduates with Computer science background from Top 5 Universities (IIT/NIT/IIIT/BITS/Anna/DU)

Highest Qualification-Post graduation in Marketing from top colleges (IIM/IMT/IIT Delhi) of Top rankers 

Job Location:-Noida, Sector-4, Near by Sector-16 , Metro Station

Key Assignments:(Digital Marketing)

  • Responsible for the complete online strategy for TravelTriangle’ business. 

  • Responsible for handling Search Accounts for TravelTriangle & its website. 

  • Business forecasting, yearly budget & lead generation planning along with Product & Sales team. 

  • Execution on all digital channels – Search, Social, Display & CRM. 

  • Working with Product & Sales channels to optimize lead conversions and lead servicing processes. 

  • Implementing Match Type segregation, Search Term mining & Keyword diagnosis to optimize the accounts. 

  • Have extensively worked on optimizing the Display and Social strategy & implemented the same for the company. 

  • Worked on optimizing Retargeting campaigns & cookie based targeting on Display. 

  • Initiated Retargeting campaigns for flight searches on Facebook Exchange too.

  • Have led the Display and Social piece (on Google and Facebook) and was responsible for setting up the entire revenue channel through Facebook for the company. This has become a major contributor to the business and holds significant share of the Marketing budget now.

  • Analysis of various social metrics for TravelTriangle’s Facebook page to develop a process for optimization of content & social strategy. Using Facebook’s various interest targeting options to create various audience segments leading to customization of content & ad delivery for TravelTriangle's TG. 

  • Implementing optimized bidding strategy using OCPM to drive scale on Facebook with its various ad units. 

  • Worked with Swiss Tourism Board to design & implement a complete 360’ campaign with heavy focus on Digital to promote Swiss Tourism in India. 

  • Have extensive experience in Data analysis having worked on Adobe’s Site Catalyst solution. Have also worked with Google Analytics on minor projects. 

  • Analyzing various online monitoring tools (Radian6, simplify360 etc) & working with the ORM Team to improve online monitoring for TravelTriangle on various Social channels.

  • Working with Online Store to optimize impressions and their conversions for Holidays.

  • Working on LP optimizations to increase traffic conversion for different lines of businesses.


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