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Responsible for the complete online strategy for TravelTriangle’ business.
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Responsible for handling Search Accounts for TravelTriangle & its website.
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Business forecasting, yearly budget & lead generation planning along with Product & Sales team.
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Execution on all digital channels – Search, Social, Display & CRM.
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Working with Product & Sales channels to optimize lead conversions and lead servicing processes.
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Implementing Match Type segregation, Search Term mining & Keyword diagnosis to optimize the accounts.
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Have extensively worked on optimizing the Display and Social strategy & implemented the same for the company.
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Worked on optimizing Retargeting campaigns & cookie based targeting on Display.
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Initiated Retargeting campaigns for flight searches on Facebook Exchange too.
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Have led the Display and Social piece (on Google and Facebook) and was responsible for setting up the entire revenue channel through Facebook for the company. This has become a major contributor to the business and holds significant share of the Marketing budget now.
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Analysis of various social metrics for TravelTriangle’s Facebook page to develop a process for optimization of content & social strategy. Using Facebook’s various interest targeting options to create various audience segments leading to customization of content & ad delivery for TravelTriangle's TG.
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Implementing optimized bidding strategy using OCPM to drive scale on Facebook with its various ad units.
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Worked with Swiss Tourism Board to design & implement a complete 360’ campaign with heavy focus on Digital to promote Swiss Tourism in India.
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Have extensive experience in Data analysis having worked on Adobe’s Site Catalyst solution. Have also worked with Google Analytics on minor projects.
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Analyzing various online monitoring tools (Radian6, simplify360 etc) & working with the ORM Team to improve online monitoring for TravelTriangle on various Social channels.
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Working with Online Store to optimize impressions and their conversions for Holidays.
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Working on LP optimizations to increase traffic conversion for different lines of businesses.
